Born and raised in Austin, Tamera is one of the city’s rare unicorns who never strayed far from home. She began her career at a well-respected agency working on brands like BMW, MasterCard, and the U.S. Air Force, building a strong foundation in strategic, data-driven media planning. After moving to a smaller agency, she expanded beyond paid media, gaining a broader marketing perspective that sharpened her ability to connect strategy, storytelling, and performance. Tamera believes in letting the data guide the narrative while staying deeply curious about client goals, audiences, and the ever-evolving media landscape. She thrives in the fast-paced nature of paid media and is passionate about mentoring teams and helping people grow into confident strategic thinkers. Outside of work, you’ll find her exploring Austin with her husband Charlie and their beagle Bruce, cheering on the Longhorns, or enjoying a great meal and glass of wine with friends.