Erika recently graduated from The University of Texas at Austin with a degree in Public Relations and discovered her love for advertising through the Texas Media and Analytics program. With a foundation in both paid and earned media, Erika brings a unique perspective on how brands connect with their audiences, both new and existing, across channels. Starting at Idea Peddler as a Media Intern in her senior year of college, it was an easy decision for Erika to join full time as a Media Coordinator after graduation, working on integrated campaigns across travel destinations. She loves how media uses both the analytical and creative sides of her brain and constantly challenges her to find strategic solutions within its quickly changing landscape. Outside of the office, you can find Erika working toward one of her 250 challenges: reaching 250 pilates classes at [solidcore] and trying 250 new restaurants in 2026!