VP of Strategy
Ed is a seasoned senior marketing executive who brings a diverse perspective having worked client-side, lived the agency life, and served as a consultant. His resourcefulness allows him to build successful campaigns for start-ups as well as work as an intra-preneur within established companies, developing pilot concepts and revitalizing heritage brands.
Ed is a holistic marketer whose versatility allows him a unique perspective into market segments, consumer needs, and the roles that brands can play within our society. His experience includes working with a variety of beverage and hospitality brands, restaurant companies, and media conglomerates. Previous clients include City of Atlanta, Chick-fil-A, MillerCoors, Nine Banded Whiskey, Gatti’s Pizza, GoGo Squeeze, and ALL detergent.
As a student of experiential marketing and the authenticity movement, Ed has traveled extensively to learn how experiences best render brand affinity. Ed’s travels include attending 4 of the past Summer Olympic Games. The Olympics unite his 3 core passions: hospitality, sports, and marketing at their most heightened states.
Who is your celebrity doppelganger?
What is your default coffee order?
Small Drop, Soy Milk, Splenda with a pop of cinnamon
What is your go-to slack emoji?
What is your dream vacation destination?
What is your hometown?
If you were a sit-com character, who would you be?
Sam Malone (Cheers)
Do you have a savory or sweet tooth?
What is your go-to taco pick?
Who is your idol?
Random favorite thing?