Austin, TX · Full-Service Advertising Agency

Luxury Resort & Hospitality Marketing Agency

Idea Peddler is a full-service advertising agency specializing in luxury resort and hospitality marketing. From brand storytelling to integrated media campaigns, we build the work that fills rooms, drives direct bookings, and positions your property as the destination of choice.

Client: Cabo Villas
Category: Luxury Hospitality Marketing  
Services: Video · Photography · Creative

Featured Work: Cabo Villas

We sought to showcase every aspect of Cabo Villas' unique approach to 'the getaway.' From in-house saunas, spas, and gyms to panoramic ocean views, private chefs, and kitchen staffs — the challenge was translating a deeply tactile, sensory luxury experience into compelling digital content that could convert high-intent travelers browsing Instagram and luxury travel platforms.

Solution

Capturing the picturesque villas through high-quality footage, photography, and sleek editing, our creative library redefined what it means to 'travel in style.' Every frame was crafted to function both as a standalone content asset and as part of a cohesive visual brand world — one that speaks to a luxury traveler's desire for authenticity, exclusivity, and effortless indulgence.

Proven results
90%
Revenue Growth
Georgia O'Keeffe Museum
83%
More Ticket Sales
Full-funnel digital campaign
67:1
Return on Ad Spend
Taos Ski Valley — media strategy & campaign
17:1
ROAS
EVO Entertainment integrated campaign
Featured Work: Taos Ski Valley

Elevated Lodging & Lifted Spend

As climate variability reshaped traveler decision-making across mountain destinations, Taos Ski Valley needed a media strategy built for long-term revenue sustainability — not just peak season. Idea Peddler built and executed a full media strategy that extended the booking window, expanded audience reach, and delivered measurable ROI at every stage of the funnel.

67:1
Return on Ad Spend
25%
Lift in Branded Search
15%
Lift in Booking Intent
Media StrategyPaid MediaAnalytics
View the work →
What we do

Full-service hospitality marketing — strategy through execution

We handle the complete picture so your property gets the campaign it deserves.

Brand Strategy
Positioning, messaging, and the brand story that makes your property the only choice.
Integrated Campaigns
TV, digital, social, and PR working in unison toward a single measurable outcome.
Media Planning and Buying
Transparent, no-markup media that puts every dollar to work on the right channels.
Video and Photography
Cinematic production that captures the sensory world of your property for every screen.
Digital and Social Media
Always-on content strategy and paid social that keeps your property in consideration.
Performance Analytics & Attribution
Full-funnel measurement, attribution modeling, and reporting that shows exactly what your media dollars delivered — by channel, audience, and outcome.
Who we work with

Built for the brands that define where people go

We specialize in marketing luxury resorts, boutique hotels, destination spas, mountain retreats, and outdoor hospitality brands. If your property competes on experience and emotion rather than price, we are the agency built for you.

Mountain & Ski Resorts
Destination ski resorts, mountain lodges, and alpine retreats competing for high-value winter and shoulder-season bookings.
Luxury Villa & Beach Brands
Private villa collections, coastal resorts, and beachfront properties targeting affluent leisure travelers.
Destination Spas & Wellness Resorts
Spa retreats, wellness properties, and mindful travel brands reaching health-conscious high-net-worth audiences.
Boutique & Independent Hotels
Independent properties, design hotels, and boutique brands that need agency-level strategic firepower without a holding company markup.
Outdoor & Adventure Hospitality
Glamping brands, adventure lodges, and experiential properties in the fast-growing outdoor hospitality segment.
Destination Marketing Organizations
DMOs, tourism boards, and regional destination brands building multi-year awareness and visitation campaigns.
Common questions

What CMOs and CFOs ask us before they hire us

What does a luxury resort marketing agency actually do?
A hospitality marketing agency handles the full lifecycle of guest acquisition and brand building for resort and hotel properties. That includes brand strategy and positioning, paid media planning and buying across digital and traditional channels, creative production (video, photography, copy), social media, and performance analytics. Idea Peddler manages all of these disciplines under one roof so messaging, creative, and media are unified rather than siloed across multiple vendors.
How is Idea Peddler different from a general advertising agency?
Most agencies claim hospitality experience. We have a concentrated track record: a 67:1 return on ad spend for Taos Ski Valley, 90% revenue growth for the Georgia O'Keeffe Museum, and luxury hospitality production work for brands like Cabo Villas. We also operate without hidden media markup, which means your budget works harder. We are an independent agency, which means you work directly with the strategists and creatives doing the work.
How much should a luxury resort budget for marketing?
Industry benchmarks for luxury hospitality range from 3% to 8% of gross revenue allocated to marketing and advertising. The right number depends on your competitive set, seasonality, and growth goals. We work with properties at multiple budget levels and can structure an engagement around your objectives, whether that is a full agency-of-record relationship or a specific campaign or media scope.
What results should we expect from a hospitality marketing campaign?
Realistic benchmarks depend on your baseline, competitive market, and campaign scope. Our Taos Ski Valley engagement delivered a 67:1 ROAS, a 25% lift in branded search terms, and a 15% lift in booking intent within the campaign window. Our O'Keeffe Museum work produced 90% revenue growth and 83% more ticket sales. We set clear KPIs at the start of every engagement and report against them transparently throughout.
Do you work as an agency of record or on project basis?
Both. Many of our hospitality clients are long-term agency-of-record relationships where we manage strategy, media, and creative on an ongoing retainer. We also take on defined project engagements for brands evaluating a longer relationship or with a specific campaign, launch, or season they need to win. Either way, the work is the same quality.
Are you based in Austin, Texas? Do you work with properties outside Texas?
We are headquartered in Austin, TX with a second office in Santa Fe, NM. Our client work spans the US and internationally — from Cabo San Lucas to Taos to Palm Desert. Location is not a constraint. We work where the best hospitality brands are.
Let's work together

Ready to build a campaign for your property?

We work with luxury resorts, boutique hotels, destination spas, and outdoor hospitality brands. Independent thinking. Transparent pricing. Real results.

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