City of Palm Desert
Find Your Happy Pace
Formerly the quiet neighbor to the festival packed, party-driven Palm Springs, the City of Palm Desert needed an enticing and engaging campaign to leverage them a step above as the ideal desert destination.
So we got to work, building lasting relationships with community partners, drawing increased tourism, and capturing the city one happy face at a time.
Relationship: January 2022 - May 2022
Services: Production, Media, Social, PR
Coming off the tail-end of COVID-19, tourism, industry, and happiness were at an all time low. With it, the shift from office dynamics to work-from-home antics left finding a sustainable happy pace near impossible.
Thus came, “let’s get back to happy.”
The City of Palm Desert’s warm, inviting, and familiar campaign to generate interest in their pick-your-pace lifestyle. Through creative, media, PR, and Social we showed that high stakes or low, there’s no better desert to go.
The City in a Snapshot
Highlighting Palm Desert’s pace variety, short-form video made a high impact across all channels and over delivered on campaign impressions by 58%.
The custom content captured joy, in all its forms, and leveraged lasting partnerships with community vendors, increasing city revenue, awareness, and bookings drastically from the years prior.