After being purchased by a billionaire conservationist, Taos Ski Resort did the unprecedented and became a B Corp, inspiring an industry-wide movement. Their thought leadership got them headlines, but could it also get them skier visits?

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With a limited budget and a need to drive meaningful results, Idea Peddler created a big impact with can’t-miss-placements. Covering their target markets from California to Texas, Idea Peddler placed TAOS at the intersection of commerce and conservation including  placements on electric vehicle charging stations; reaching our eco-minded audience. As part of a collaborative partnership with the PR team, we secured TAOS coverage, sponsorship and award-recognition and in national outdoor publications like SKI and Outside, in order to announce their carbon neutral certification. High-impact billboards and connected TV rounded out the effective campaign.

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The results speak for themselves. Interested in hearing how we can help you achieve similar results? Let's talk!