Background

With the restrictions from COVID-19, the City of Palm Desert’s travel and tourism dependent economy suffered. Commissioned local artist John Cuevas crafted a symbolic design to reinvigorate the city. Incorporating the Unite Palm Desert message with colors inspired by the desert, this design launched the campaign with a mural, and later on the city’s website. Additionally, it was offered to all local businesses to use in their individual marketing efforts.

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Idea Peddler Solution

To build general awareness and spread the message across the city, a variety of city-owned, high-visibility assets were integrated. The Unite Palm Desert creative was incorporated on local bus wraps, pole banners lining main streets and shopping districts, and billboards. To support the City of Palm Desert’s vital restaurant business, a fund was dedicated, along with new imagery that captured Covid-friendly content with masked patrons, spacious seating, and of course amazing food. The social media campaign corresponded with the city’s public relations messaging and grassroots word of mouth.

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