Background

Palm Desert faced a unique challenge, as the quiet neighbor to the festival-packed, party-driven Palm Springs. It was viewed as the boring ‘sibling’ with nothing to do and no story to tell.

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Idea Peddler Solution

From insight to execution, Idea Peddler led the City of Palm Desert through the development of a new identity. Informed by local listening sessions with key stakeholders and qualitative sessions in key drive markets, our strategy team gained a deeper understanding on the community’s self-perception and the visitor’s mindset. Insights gathered from this research informed our 2020 campaign development: “Find Your Happy Pace,” which consisted of CTV, display, and OOH.  As the campaign continued into 2023, our team sought to create a cross-generational marketing approach that modernized traditional visitor center guidebooks. We wove their classic elements into a digital, social-first guidebook that seamlessly melded heritage with modern trends. The Palm Desert Pocket Guide - a collection of 63 custom-crafted content pieces - unveil the hidden gems and captivating experiences Palm Desert offers.

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The results speak for themselves. Interested in hearing how we can help you achieve similar results? Let's talk!