AI Visibility for Resorts

Your resort.
The answer AI gives.

Resort marketers are losing bookings to properties that show up first in ChatGPT, Perplexity, and Google AI answers. We built the first AI-driven tourism dashboard. Now we get resorts found where it matters.

Start a conversation

Proof in market

35%
RevPAR increase
Visit Fredericksburg, TX
8x
Benchmark CTR
AI ad units deployed in tourism campaigns
First
AI tourism dashboard
First agency to build an AI-driven real-time reporting dashboard
14x
ADDY winner
Independent recognition, agency-wide

The shift is already happening

The search has moved. Most resort marketing has not.

When a traveler asks AI where to stay, the resorts that appear are not necessarily the best ones. They are the ones with the most citable, structured, AI-readable presence. That gap is still open.

We have been preparing for this shift since we built the industry's first AI-driven real-time tourism reporting dashboard. We have deployed AI ad units that hit 8x benchmark CTR. We know what gets retrieved and what gets ignored.

The resort that gets cited first has a compounding advantage. The window to establish that position is now.

The traveler is already there

Your guests are already asking AI where to stay.

Trip planning has a new first step. Most properties are invisible in it.

40%
of global travelers now use AI tools during trip planning
Statista / Kantar, 2025
60%
of Millennial and Gen Z travelers specifically use AI when researching trips
Mindful Ecotourism, 2026
48%
of Gen Z travelers prefer AI chatbots over search engines for trip inspiration
Generative AI Travel Report, 2026
37%
of U.S. travelers trust AI recommendations enough to act on them
Phocuswright

Directional 2025–2026 figures from a mix of primary surveys and industry reports. Adoption in this category is moving fast — re-verify every two months.

TRACE — AI media package

Start with a diagnostic. Know where you stand in two weeks.

Before committing to a full build, find out exactly where your property shows up — and where it doesn’t — when travelers ask AI for recommendations in your destination.

Three moments a guest can be asking AI about your property: inspiration (“where should I go in March?”), itinerary planning (“plan me 5 days in Colorado”), and booking assist (recommendations that convert inside the chat itself). The diagnostic shows you where you stand across all three.

Entry point — no commitment required
AI Visibility Diagnostic
$1,500–$3,000
1–2 weeks
Share-of-answer scorecard across ChatGPT, Gemini, and Perplexity
Competitive benchmark vs. comparable properties in your destination
Prioritized roadmap — what to address first and why
Get your diagnostic

What we do

Built for the AI era. Proven in hospitality.

Three capabilities that get your resort found where travelers are actually searching.

AI Content Infrastructure
We build the structured, citable content that AI systems retrieve and surface to travelers researching resorts. Original frameworks, named concepts, deep guides — content that becomes the answer.
AI-Optimized Media
We have deployed AI ad units achieving 8x benchmark CTR in tourism campaigns. We apply that rigor across every paid channel, connecting AI visibility to direct booking demand.
Brand Presence That Earns Citations
We create the original data, perspective, and earned media that positions your property as the authoritative answer — in AI, in search, and in the publications AI retrieves from.

Hospitality work

Resort / Paid Media AOR
Taos Ski Valley
Paid media agency of record for the world's first B Corp-certified ski resort. Multi-year AOR relationship built on measurable performance and brand authority.
View work
Destination / Revenue Growth
Visit Fredericksburg
$3.6M in attributable revenue. 35% RevPAR increase. 26% year-over-year lift in visitor spending for a Texas Hill Country hospitality destination.
View work
Luxury Hospitality / Brand
Cabo Villas
Luxury hospitality brand positioning and demand generation for a premier Cabo San Lucas resort property.
View work

Ready to be the answer?

We built the first AI tourism dashboard. The next citation should be yours.

Zartico-certified. Placer-enabled. 14x ADDY winner. Founded 2011, Austin and Santa Fe. Independent, media-first, and ready to get your property found.

Start a conversation